As part of East of LA, a local nightlife event company based in Pomona and the Inland Empire, I led branding and creative direction for a series of weekly and monthly events. From concept to execution, I produced events while managing design, marketing, and operations. I developed brand identities, designed logos and illustrations, created print and web assets, ran social media campaigns, and handled post-event recaps. I also booked talent and vendors, helping to curate dynamic lineups and build a strong community presence.